| Southwest is the darling of the industry.
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| | you can too, if you like. It's called
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| For us early-adopters, it answered many
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| | Nuts about Southwest, and there you can
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| needs that were not being met by other
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| | share their taglines - the warrior
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| airlines from cheap fares, to its own
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| | spirit, the servant's heart, and
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| version of refundable airfare, to, for
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| | FUN-LUVing attitude.
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| heaven's sake, a sense of humor on the
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| | How fun loving? I got to test it just
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| front lines, to the firs casual wear for
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| | the other day, flying out of Love Field
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| attendants, which gave us all permission
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| | in Dallas. Dallas, which may rank no.
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| to "get comfy" on those airplane flights.
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| | one in weather-hassle for flights, for
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| My gosh. They even freed us from that
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| | all I know. Don't quote me. Anyway,
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| awful airplane food!
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| | middle of a summer plagued by rainstorms,
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| According to their Internet financial
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| | as you've seen on the news (so rare for
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| report, 2006 marked Southwest's 34th
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| | Texas), I was lucky to make it to the
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| consecutive year of profitability. They
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| | airport because of the traffic accidents,
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| became a "major" airline in 1989, the
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| | and then discovered all the delays. The
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| year they exceeded the billion-dollar
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| | agents - letting us know it had been "a
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| revenue mark, and it remains the nation's
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| | week of this" for them - approached it
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| most successful low-fare, high frequency,
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| | with humor and also let us know what it
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| point-to-point carrier.
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| | had been like for them. What else can
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| And how they do keep up with what we
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| | you do? That's authentic. It was
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| like! To quote their site, they have now
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| | exasperating for all of us involved with
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| boldly gone where no other airline and
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| | snarled flights, people cutting in line,
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| few Fortune 500 companies have gone
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| | screaming children, and so forth.
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| before - into the blogosphere. Yes, they
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| | And here's more of Southwest. If you
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| have a blog, and you can visit it here:
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| | were an early adopter like me, with ties
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| .
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| | in Texas, you know all about the "Set LUV
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| "Blogging works for us because, as a
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| | free" campaign, battling that peculiar
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| Company, we know we have nothing to
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| | Wright Amendment. Southwest set up a
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| hide," said Southwest's President Colleen
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| | website where you could make your wishes
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| Barrett. "Our Employees absolutely ooze
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| | known to Congress, . Finally Love Field
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| authenticity, and our bloggers have been
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| | was set free, and they've kept the site
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| able to bring that same SPIRIT to the
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| | up, with a link on there where you can
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| blog."
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| | THANK Congress for the Wright Amendment
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| AUTHENTICITY is one of the emotional
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| | Reform Act.
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| intelligence (EQ) competencies. It works
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| | You would think that would be
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| for individuals, it works for civic
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| | commonplace, wouldn't you, to thank
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| groups, it works for leaders, and it
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| | someone who gives you what you've been
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| works for corporations.
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| | asking for. But of course it's not.
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| On the blog you can take a peek inside
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| | Others might have an attitude of
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| the culture and operations of your
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| | entitlement.
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| favorite airline. About 30 employee
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| | Emotional intelligence works, from the
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| bloggers (both frontline and behind the
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| | ground up, and let's just say it begins
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| scenes), and 'customers' participate, and
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| | at home, with the individual.
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