| As winter eases off from the southern hemisphere | | | | Christmas was a bumper sales year for ugg boots |
| and creeps north, last year's rush on comfortable, | | | | and sheepskin footwear items. No similar major media |
| warm sheepskin ugg boots is set to happen all over | | | | event triggered the winter run on sheepskin boots |
| again. Analysts have tried to figure out why, but | | | | the following year, however. The only reasonable |
| anybody who owns a pair of ugg boots just smiles | | | | explanation for the continued ugg boots demand is |
| and winks. | | | | that word of mouth and lifelong fans are driving the |
| As noted by expert internet analysts Heather | | | | continued popularity of sheepskin boots. |
| Hopkins and Bill Tancer from Hitwise, last year's | | | | * Northern hemisphere ugg boots fans have also |
| northern hemisphere Christmas period searches for | | | | been quick to realise that ugg boots cost much less |
| "ugg boots" on the major search engines were up | | | | (a third of the price in some cases) than ugg boots |
| more than six-fold. So, as these analysts ask, what | | | | and sheepskin slippers sold in local stores. For this |
| gives? | | | | reason, entrepreneurial-minded individuals have been |
| As noted by Hitwise and others, sheepskin ugg boots | | | | buying Australian ugg boots in bulk for resale at a |
| have certainly become more popular in seasonal | | | | reasonable markup in the UK, Europe, US and |
| winter periods. Combine a particularly cold northern | | | | Canada, but still much cheaper than local stores. |
| winter with a Christmas shopping frenzy and you | | | | * While there is much debate surrounding the |
| have a sure-fire runaway ugg boots season. | | | | fashionableness of ugg boots, everyone who owns a |
| However, such a dramatic increase in ugg boots | | | | pair of genuine sheepskin boots agrees that focusing |
| popularity from one winter to the next must mean | | | | on how fashionable they are is largely missing the |
| more than just an unusually cold winter. | | | | point. Once you've owned a pair of genuine ugg |
| Commentators have noted the following factors that | | | | boots, you very quickly forget how fashionable or |
| appear to be contributing to the massive increase in | | | | not they may be, and instead comment more on |
| demand for sheepskin ugg boots: | | | | how amazingly warm and comfortable their sheepskin |
| * The increased demand is not specific to only one | | | | wool fleece is. And don't get me started on ugg-style |
| country. The UK, US, Canada and Australia all | | | | sheepskin slippers... |
| experienced significantly increased demand over last | | | | Whatever the reasons for more and more people |
| year, so much so that many Australian suppliers | | | | searching online for quality ugg boots, discount ugg |
| actually ran out of stock and for a period were | | | | boots, ugg boots sales, sheepskin slippers, and |
| unable to meet the unprecedented local and export | | | | related ugg footwear, one thing is clear: comfortable |
| demand for sheepskin boots, sheepskin slippers, and | | | | sheepskin ugg boots are here to stay, whether it be |
| other ugg variety items. | | | | as fashion accessory or as must-have winter |
| * After the well-publicised "Oprah's favourite things" | | | | feet-warmers. |
| show aired around the world in November 2005, that | | | | |