| Grabbing your customers attention for the first time | | | | warehousing space and staff costings. |
| around can some times be a daunting task. This is | | | | The normal CD mailer configuration has a folded back |
| especially true when sending direct mail campaigns. A | | | | panel, with a flap that folds over the top of the back |
| good part of your demographic will have become | | | | panel and then seals the mailer closed with a self |
| some what immune to the standard direct mail | | | | adhesive strip. This makes the CD mailer very light |
| tactics used at the current time. This is why its of | | | | weight and extremely easy to use and assemble. It |
| paramount importance to create more value for your | | | | also give the space for the A4 letter behind the CD |
| advertising pound – cutting down on costs here | | | | and allows for a continuous print pattern over every |
| will save money in the short term but will have much | | | | panel part of the mailer. |
| bigger adverse affects in the long run. | | | | They are often referred to as printed card mailers or |
| Next time you are setting down to plan your next | | | | custom printed CD mailers. The mailers are printed |
| direct mail campaign you should maybe consider | | | | using a process know as screen printing. Screen |
| mailing CD's and DVD's with your marketing message | | | | printing a very versatile method of printing because |
| not just on the disc but actually printed on the inside | | | | the surface does not have to be printed under |
| and outside of the envelope mailer it's self. Tests | | | | pressure like litho printing, this gives a very nice finish |
| have shown that this tactic can increase customer | | | | to your mailer. |
| engagement by 60% over standard printed paper | | | | There are many options available with CD mailers in |
| marketing materials. | | | | regards to the upgrades you can have. For example |
| The CD mailer is usually available in the standard | | | | you can get for a spot gloss effect, this is an area |
| 120mm CD format and also the mini 8 centimeter CD | | | | that is printed with just a clear gloss to enhance that |
| format. This gives you 2 options depending on the | | | | area of print, this might be the call to action (website |
| virtual and physical size of your marketing message. | | | | or phone number) or your logo. It really makes that |
| Our CD mailer is especially useful when sending out; | | | | area 'pop'. Metallic foil is also an choice, you can opt |
| video, training, audio messages, software, taster | | | | to have 1 of your colors a metallic foil, usually |
| products, life coaching, software updates, share | | | | available in silver,metallic blue, red, silver, gold and |
| holder updates and plenty of other applications. | | | | other metallic colors. There is also the option for |
| The main advantage that people have in mind when | | | | embossing, this is where a section of the mailer is |
| using the CD mailers is the very high perceived value. | | | | raised by around 1mm above the rest of the surface |
| They really do look stunning. Every panel can be | | | | area, meaning you can feel the outline of the |
| printed in full color as well as the CD its self and also, | | | | embossed area. |
| a A4 letter can be added in the rear part of the | | | | Also available is pantone color matching so you can |
| mailer for extra marketing bite. | | | | be 100% assured that the colors your need are the |
| To make life easy, most companies that sell the | | | | colors you get. This is very important when keeping |
| mailers also offer a full service mailing solution. They | | | | you company branding intact. |
| can often take your idea and then deal with every | | | | The mailers are post approved for the lower rate of |
| aspect of making the product a reality, from graphic | | | | postage, in the UK they fall under the standard letter |
| design to manufacture, add the address labels (or | | | | category, and are AUS post approved for bulk |
| print the address directly to the surface) and then | | | | sorting for our Australian customers. saving you |
| send them out using the discount bulk rates available | | | | potentially thousands on big runs compared to normal |
| to bulk mailing customers. This service saves you a | | | | posting methods. |
| great deal of time and effort, not to mention | | | | |