Transportation & Logistics - 10 Things Shippers Want to Look For When Selecting a Freight Carrier

The current economy has provided thetimes are, few and far between, in today's market.
Transportation Industry with an influx of new4) Follow Up- If the Carrier doesn't get back to you
companies that are looking to try to break intoin a timely fashion, or forgets altogether, then you
Shipping Freight. These companies are smart, becausedefinitely want to reevaluate your choice of vendors.
they are not looking to compete with the Big Boys,Whether it be your sales rep, or your customer
like the Fedex, UPS, and Conway's of the world, butservice agent, poor follow up runs through the
they are looking to fulfill a niche market.company typically.
They hire a cousin to be the driver, and a friend to5) Operations- Grumpy operations personnel make
work the books. They acquire all necessary licensesfor poor service all around. If you ever feel as if "you
and pay the fees that need to be paid and their inare bothering your operations representatives" then
business. From this point on many of them proceedyou definitely need a new company. In freight you
to the market place to offer, not value, but cheapmight be dealing with employees who have been in
rates, thus dropping the Industry market value downthe business for over 30 years, and really don't like
considerably. So with this in mind, a typical shippertheir jobs- they often take it out on the customer.
probably has, at the least, 15 knocks on their doorDon't fall into this trap!
from potential new shipping vendors who say they6) Technology- We are in Y2K!!! If a company is not
want an opportunity to bid on their Freight.able to provide you with online capabilities and up to
Most customers at this point take the rate sheet, ordate information on your shipments then this might
at the least, take the sales reps card to perhaps givebe a sign to look for another company. Please
them a quote opportunity. The issue that faces aunderstand, there are many shippers that prefer to
warehouse Manager is that every sales rep thathave a live person than use online technology, and
enters the door is talking about 1 thing, and one thingthat's fine, but the Freight carrier needs to be able to
only- cheap rates. It's not a wonder why Warehouseback that up with online technology for quick reports
Manager's are at their wits end with Sales Calls. Thisand a more efficient Distribution system.
article consists of some general guidelines that a7) Customer Service- We've all had those bad
shipper should consider when looking to hire a freightservice experiences going out to dinner with our
carrier. This list is compiled from consulting with manyspouse, a rude customer service operator, so I'm
clients in the industry, as well as several Operationsure you can relate to this topic. Never settle for
Managers.rudeness because of cheap rates, you'll end up
10 Areas That a Shipper Wants To Examine Prior Toregretting it in the long run-guaranteed.
Hiring a Freight Company:8) Ease of Engagement- This speaks for itself,
1) Service Commitment- Make sure to ask questionsbecause it should always be easy to get a hold of
directly concerning the destinations that you ship.your Sales Person or the Operations Team.
Often times carriers will list transit times andCompanies that are good in this category do things
destinations that they might not serve directly, butlike, answer the phone within 3 rings; follow up with
may have agents working for them their. Don't getemails/phone calls the same day; take a proactive
me wrong, there's nothing wrong with an Agentapproach to service rather than reactive.
relationship, but this is something that you want to9) Recoverability- I coined this term a few years
make sure you ask the carrier.back. When something bad happens, the good
2) Accountability- If a carrier promises you somethingcompanies get right on it and maintain solid
make sure you hold them to it...Freight is not ancommunications with the Shipper and all necessary
exact science, so many things can come into playparties. We all know that things happen, but it's how
with regards to shipping- weather, load factor,Carriers respond and recover that make them
mechanical issues, the list goes on and on... Make sureGREAT.Often times mishaps are what help solidify a
carriers take ownership of their promises andCustomer-Carrier relationship- ironic.
guarantees.10) Gut- More important than all of the other topics
3) Price- I list this 3rd on the list because, believe it orcombined is to make sure you use your gut instinct.
not, price is not as big as people want to play it outIf you don't feel right about the carrier, or if you
to be. You see, if your product doesn't make it'scan't seem to find anything good about them other
destination safely and in good transit time, it won'tthan price then you might need to take a mental
matter if you received a dirt cheap rate because younote and look deep at their company because the
will have a very unhappy customer. At timesGUT is usually right on the money.
customers can live with a long transit time, but those