| Six Concepts to a Successful Home Business | | | | YES! The baby boomers are looking to be healthier |
| 1) Market Position | | | | and they are looking to do it by means of a more |
| 2) Market an Exclusive, consumable product | | | | natural way. |
| 3) Take advantage of large, Enduring Trends | | | | Concept 4: Leverage your time |
| 4) Leverage your time | | | | Leverage your time is getting more done in a shorter |
| 5) Product fulfillment | | | | period of time. Technology is a great way to |
| 6) Business structure | | | | leverage your time: |
| Concept 1: MARKETING POSITION: | | | | 1) Computers |
| The first thing to know about positioning yourself in | | | | 2) Websites |
| the market is about knowing the fastest growing | | | | 3) Voice mail |
| industries, and then picking your niche: | | | | 4) Videos |
| 1) Working from home | | | | 5) Cd Roms |
| 2) Internet marketing | | | | When incorporated into a home base business, these |
| 3) Mail order marketing | | | | tools can multiply leverage thousands of times. Those |
| 4) Wellness industry | | | | who are reading this are looking to develop a |
| 5) Nutrition industry | | | | business around their current full-time job. Leverage is |
| 6) Weight control industry | | | | critical for a successful home base business. This |
| Concept 2: Market an" EXCLUSIVE, CONSUMABLE | | | | happens when your efforts plus those that partner |
| PRODUCT" | | | | with you work towards the same goals. in the |
| A consumable product is one that people use and | | | | beginning. |
| replace regularly. What that means is repeat sales | | | | Concept 5: PRODUCT FULFILLMENT |
| and purchases that provide a daily cash flow. A good | | | | One of the key elements is the ability to service |
| example is cereal. Yep, cereal is a huge consumable | | | | your customers at a very reasonable price while |
| product. This market is almost a 7 billion dollar a yr | | | | maintaining reliability. The internet has become more |
| industry for Kellogg Cereal. I do believe everyone has | | | | important than ever. Customers can track, receive |
| heard of Kellogg. | | | | and order product or services through their own PC. |
| As a home business owner you want to market | | | | This allows customers to receive products through a |
| consumable products or services in such a way that | | | | network of warehouses located throughout many |
| repeat orders, sales and commissions come to you | | | | countries. A support structure is also in place to help |
| month after month for life. The consumable product | | | | customers with related questions. By having your |
| has to be in High demand, unique and exclusive and | | | | company do all this, you can focus on your marketing |
| not so readily available in stores. The best way for | | | | efforts so you can work part-time. |
| consumers to get your product or products is | | | | Concept 6: BUSINESS STRUCTURE. |
| through you. | | | | It is sad that most new home businesses fail. This is |
| Concept 3: Take advantage of Large, Enduring | | | | not because the business they are in is bad; it is |
| Trends | | | | because most can't do every part of the business. |
| A market Trend is an economic movement where | | | | What makes a business successful? |
| large masses of people have spending habits that are | | | | 1. Sales |
| moving in a uniform direction. Yes! Time is everything, | | | | 2. Marketing |
| but those who identify these treads early and meet | | | | 3. Accounting |
| those trends create abundant wealth for themselves. | | | | 4. Administration |
| The key to knowing these trends is to know the | | | | 5. Product development |
| wants and needs of consumer groups or your target | | | | 6. Order fulfillment |
| audience. Research shows that what most people | | | | 7. Product delivery |
| want out of life feeds these current market trends. | | | | 8. Taxes |
| 1) Owning their own business | | | | 9. Customers support |
| 2) Having Tax advantages | | | | 10. Automation |
| 3) Being financially independent | | | | 11. Data management |
| 4) Being healthy | | | | 12. Staffing |
| 5) Having a rewarding career | | | | 13. Training |
| 6) Looking and feeling younger | | | | 14. Attorney's |
| 7) Losing weight | | | | The system that my business team provides most |
| 8) Traveling | | | | of these items. We have a proven ready to use |
| Five very large trends are gathering a lot of | | | | marketing and advertising system that allows you, |
| momentum as we speak. We called them | | | | the owner, to spend more time working your own |
| Mega-Trends | | | | business. The suppler handles the product or |
| 1) Food: Gerber cashed on 10,000 babies born every | | | | products. You have no inventory. We also track sales |
| day. They need to be fed for at least 2yrs 2) | | | | and pay. We also have website development, design |
| Clothing: remember buster brown and kinney shoes | | | | and maintenance on hand. A business system that |
| 3) Education: 784 new Colleges and Universities were | | | | provides one or more of these characteristics is |
| built in the 1960's 4) Real Estate: How we can't | | | | most likely to do well. |
| forget this market. The 1970 and 1980's largest | | | | 1) Broad appeal |
| housing market 5) Transportation: The minivan, | | | | 2) Exclusivity |
| Chrysler caught this wave. | | | | 3) Emotion |
| The segment of society that was born between | | | | 4) Easy to use |
| 1946 and 1964 are called the "Baby Boomers" as this | | | | 5) Competitively priced |
| group matures they are creating these mega Trends. | | | | 6) Money-back guarantee |
| In the 1990's you might noticed that these baby | | | | 7) Readily available |
| boomers are turning 50 and they are very concerned | | | | What if I told you that our business model does all 7 |
| about their health, retirement and looking and feeling | | | | of the characteristics I just mentioned? We have |
| younger. In recent yrs the mindset shift has shifted | | | | proven marketing plan that is guaranteed. The most |
| toward more natural approaches to good health. Yep, | | | | important thing to remember is that you must work |
| 70% of all deaths are diet related. These deaths are | | | | with a product that you like and believe in. If you |
| a result of stroke, heart disease and cancer and 50% | | | | don't, you are doomed to fail. In order to understand |
| of those are diet related. The "Wellness" industry is a | | | | your system, get our free report to know how your |
| 200 billion dollar per year industry. The next time you | | | | business should be structured. I would be more than |
| walk into a convenient store, take a look at how | | | | happy to answer any questions you have. This is |
| small the wine and beer cooler is and then notice the | | | | crucial if you are a stay at home mom that is trying |
| beverages that create energy. The next time you | | | | to get a home business started. Work for stay at |
| are at work, ask your coworkers if they are | | | | home moms is a website that really helps you get a |
| concerned about their Health. You will most likely get | | | | handle on how to work your business. |