Pulse Value-Added Distribution Channels To Enhance The Value Of Seeking New Opportunities To Change Development Patterns

Pulse value-added distribution channels to enhance thecontinuing to provide users with technical support,
value of seeking new opportunities to changetechnical consulting, solutions, leasing and other
development patternsvalue-added services environment, together with
Core Tip: and a few years ago to contribute to thepartners, with the optimization of product mix to
value of value-added distribution factors and did notmeet the diverse needs of industrial users. "
change significantly, but the importance of variousValue-added distributor for the new value
factors, the value of a significant change there. PriorAlthough there are some value-added distribution
to this, the most important logistics and financialproblems, but the advantage of value-added
capabilities, and now, product promotion, pre-, duringdistributor performance was very obvious. "Now
and after sales technical support, Dell Inspiron 9400value-added distribution companies exist to account
Battery development and training certification tofor ECS about 40% of the overall share of
better reflect the value of capacity, are becomingdistribution business." ECS Ouyang Lidong disclosed to
increasingly important .the media.
【Status】 articles delay distribution channels toIn contrast to the traditional distribution of
enhance the value ofvalue-added distribution and their respective
Two practical problems highlightedstrengths, the Ou-yang Li east of Road: "Compared
Years ago, has been executive director of thewith traditional distributors, value-added distributors
Guangdong Institute of Ouyang CAD East ECSthroughout the supply chain to have more Sony
successfully led the development of internalVGP-BPS5 battery contribution points, which is
information management system and thebetween the two the main difference. The value of
establishment, as a senior technical managementcontributions to traditional distribution points mainly in
experts, also ECS Technology (China) Co., Ltd. Histhe capital, covers, and general logistics and so on,
vice president, has long been responsible for leadingwhile the value of value-added contribution to
value-added services business ECS.distribution points in addition, also includes high-end
With the emerging new industry, changes in theprofessional logistics, product promotion, sale, sale,
market, ECS's value-added services group alsoafter-sales technical support, service outsourcing,
became abundant, and grow strong.training channel, mining projects, training certification
With many years of toil in the value-added areas,and so on. For example, to a Taiwan Shebei
experience the manipulator experiences, Ouyang Lithousands or even thousands of kilometers from
Tung said: "with a number of years ago, at theWaimen door delivery Ji Ke Hu and Anzhuang are
current stage of the value-added distribution showsinvolved with so many details - - such as the tilt of
two distinct characteristics of the main." His analysis:the class of strict environmental requirements,
"The in technology, products, brands have beentransport, environment and customer pre-installed
relatively mature in the large industry market 中,on-site survey in advance what to do to prepare,
since the final Kehuyijing Zhijie exchange in touch withthese require high-end sound very professional
Changshangjinxing, Suo Yi value-added distribution andlogistics services. Also, how to dig under the
logistics business Weiraojinrong contribution value ofcompany's strategy and provide suitable channels for
becoming more obvious. while in Ru Zhi Zao industry,industry-and the most simple and fast for Fang Shi
commerce, trade and other small and mediumtransferring the product, technology, service. Dang a
businesses market, with significantly more newcommercial or independent software developers, Ji
brands and new products, so the market in small andCheng, competition in the Cenyutoubiao the
medium industries, in addition to finance and logistics,Ruhemanzu their Women's pre-consultation, how
the even more dependent on the contribution ofthey get Bangzhu Finalist qualification and technical
channel distributors to expand, regional coverage,certification, how to provide value-added services
technical support, information exchange and otherTuoqie. These are different from the value of
important values, which is emerging in recent years, acontributions to traditional distribution points. "
clear trend. "In addition, he also pointed out another major
For large industries and small and medium businessesdifference with the traditional distribution is a
both markets, he also clarified that there is adifferent target market. Typically, the traditional
commonality between the two, that is, companiesdistribution targeted at the consumer market and
increasingly tend to outsource certain services toenterprise customers in the front-end markets, such
value-added distributors. Analysis of the reasons foras desktop computers, printers and other devices,
doing so sometimes companies to concentrate morewhile the value-added distribution is for business
on high-end consultancy services to clients,customers and government customers IT
sometimes in order to reduce maintenance costs, andinfrastructure market. In 2009, by the greater
sometimes also possible that the companies ownenvironment, consumer market has been seriously
resources enough, so I hope that the distributionaffected, while the value-added distribution market
partner in this regard contribution value. "And 7,8has not been affected, even in some sectors such
years ago, outsourcing accounted for the proportionas transportation and other areas of growth
of value-added services distributors have a veryappeared to increase demand, indicating that business
significant upgrade, which is an important trend in thewith the Government's IT infrastructure market
current stage."capacity is very large, very impressive prospect.
Ouyang Li Tung stressed.Four types of value-added business needs
However, he also pointed out that theHowever, value-added distributors play an important
implementation of value-added distribution process,role in the integrators, independent software
there are some real difficulties and problems. First,developers for value-added services with the reality
the problem of balanced development, and second,of what needs?
channel capacity.ECS Ouyang East, said: "integrators, independent
"Balanced development is to balance the largesoftware developers for value-added distribution can
industry market and the proportion of small andbe divided into four categories of basic needs."
medium business market industry, that is purelyThe first is the most basic needs. Such as business,
financial and logistics businesses around, and morelogistics, financial class support. Second, the
dependent on us to provide channels, technology,information needs of new projects. Integrators and
information Fujitsu Lifebook T4020 Battery, and whileindependent software developers, they are usually
also getting the right return on investment .like to cooperate with our process, can be the new
Meanwhile, many companies are themselves of twoproject information and opportunities. Based on our
business models coexist, and have different modespast experience, such project opportunities may arise
of operation, therefore, value-added distributor alsoat any time, such as new technologies and products
relates to the relationship between strategy and thein the promotion process, or in the process of
balance of manufacturers. The channel capacity is acooperation with our vendors, as well as some
real tangible a's, it decided to customers, channels,market activities. Once again, pre-sales technical
vendors, information and whether demand forsupport and advice. Independent software
accurate and quick delivery, maximize capacity anddevelopers are usually reflected in the core
resources are being combined with the play, which iscompetencies and customer relationship applications,
one of the core values of value-added distributor. "IT infrastructure and for the Ping Tai, their
Ouyang Li Tung explained in detail.technology, resources and experience are relatively
For the implementation of value-added distributionQianque, so will the pre-Zhi Chi Chanshengxuqiu
process difficulties and problems, Changhong JiahuaWomen. Toshiba pa3383u-1brs Battery because the
storage business official said: "As customerscurrent IT system platforms are open, involving too
throughout the IT industry growth and developmentmany of the products and, with the integrated
of small and medium enterprises and individual usersbusiness Shougui Mo and resource constraints, right
Buduan increase, storage area of the market space isXuduo technology Yu Chanpinrenzhi limited, that our
increasing, and therefore a more professional, qualityactions Zixun Shihouyehui demand. Finally, integration
and cheap products in the market is also increasing, itof procurement requirements. Usually the final
may become a major trend, users on the overallcustomer in a procurement project will include a
storage solutions and related service needs willvariety of IT infrastructure products. For integrators
continue to expand, it can be said that Dai Biao theand independent software developers, how to learn
value-added distributors will face opportunities andquickly as possible all the product specifications,
challenges. "technical information, service capability, rapid response
At the same time, the responsible person stressedin the competition, and reduce the overall cost of the
that: "In this trend, the program segments andintegrated management and procurement is very
optimize the entire value-added distribution businessimportant. This is also the number of integrators and
will be a challenge, which, ZARVA integration ofindependent software developers an important
resources and services relying on its ability to servicereason for choosing us.
the formation of in the value-added partner network,