| In the Transportation Sector often we see anti-truck | | | | Perhaps you have seen some of the public relations |
| comments in the newspaper, TV or hear them on | | | | in the past for instance the National Trucking Safety |
| the radio. Some folks apparently do not understand | | | | Watch, kind of like a Neighborhood Watch rolling |
| that everything they buy came to the market via a | | | | along American Highways. Maybe you have seen the |
| truck at some point. And yet all they see in traffic | | | | "No-Zone" campaign to alert drivers not to drive in |
| jams is these big vehicles blocking their view of more | | | | the driver's blind spots. |
| traffic ahead. | | | | Remember the; Keep on Trucking, bumper stickers? |
| The motorists are quick to complain about the traffic, | | | | Now we trucks with messages on the sides and |
| embellish accident reports and pull up old articles of | | | | public service announcements, these types of public |
| truck accidents and pitch the anti-truck safety issues. | | | | relations programs turn the side of the truck into a |
| We all know these are unfounded and yet public | | | | billboard of good will. Public relations with trucking |
| perception is the key. This is why Trucking | | | | companies are important and they should be |
| Companies need to stay on the ball with proper | | | | considered, so think on this in 2006. |
| public relations. | | | | |