| You are in business to make money. In fact – it | | | | other coast. Shipping to the north or south on the |
| is your duty to make as much money as one can | | | | same coast will be a breeze and even to the |
| humanly make in as short a period of time as you | | | | Midwest a snap but the time between coasts is just |
| can. You owe to not just yourself but your | | | | too great. |
| employees and investors. If you make no money not | | | | Your home location should always have a distribution |
| only you cannot survive but your investors will lose | | | | point and is typically one that you maintain personally. |
| money and your employees may either quit or have | | | | If you are in Los Angeles then you will have a |
| to be let go. | | | | distribution outlet in Los Angeles. Same thing if your |
| In this day and age of businesses failing left and right | | | | business is located in New York City. So how do you |
| how can you expect to live up to any expectations | | | | take care of your distribution woes outside of your |
| that you have for yourself or those of your | | | | local area? Simply, in one word: Warehousing in the |
| investors? The simple solution is being able to get | | | | Midwest. |
| your product to your customers in a time frame | | | | The Midwest has it all including a mass amount of |
| they can live with and a price they will not scoff at | | | | warehousing and distribution centers. It is the central |
| and that will not break your bank. In order to make | | | | part of the country, which means that whatever |
| deadlines on shipping you need to be able to cultivate | | | | your product is if it is sent from the Midwest it will |
| relationships with the proper distribution companies. | | | | get to either the East or West coast in the same |
| You have to be able to trust that whomever is | | | | amount of time. The cost of shipping is also less than |
| warehousing your product (and thusly packing, | | | | it would be if you were using a warehouse solution |
| shipping and maintaining your inventory checklists) to | | | | on either coast. Wisconsin warehousing offers some |
| be able to get it packed and out the door quickly and | | | | added benefits for companies that use their |
| correctly. | | | | distribution solutions such as certain tax breaks, which |
| When you think of a distribution point, you usually | | | | can easily entice a company to their warehousing |
| think about using warehouses in New York or on the | | | | solutions. |
| west coast like California. The east and west coasts | | | | In the end, it comes down to cost and efficiency. |
| both have tremendous reach but, in the end, you | | | | Your company will live and die on your assets and |
| want a location that is central to your customers in | | | | your ability to get those assets to those who put |
| the United States. Choosing a warehouse solution in | | | | down their money for those products. The Midwest |
| either New York or California will leave you with a | | | | is a central distribution point and thus makes it both |
| very long reach if you have to send product to the | | | | cost effective and efficient. |