| Carpet Industry is one among the industries prevailing | | | | as floral, rhomboids, animal patterns and arabesques |
| in India since centuries. Indian Carpet Industry has | | | | in its designs. These traditional Oriental styles are |
| always been a crucial part of Indian export industry. | | | | preferred even today. However, Indian carpet |
| Moguls brought and introduced carpet weaving in | | | | industry seems to be highly influenced by western |
| India which survived and flourished greatly. Over the | | | | patterns and designs which are giving a competitive |
| period, ancient weavers has transformed into modern | | | | edge to Indian traditional carpets, such as Chinese |
| artist who imbibe the magical colours to the Indian | | | | patterns and Persian designs. |
| carpets. These artists bring aesthetic touch to the | | | | Swot Analysis of Carpet Industry |
| carpets by doing magic with colours and provide | | | | Indian Carpet Industry is a unique industry which is |
| carpets an unusual beauty and elegance. The study | | | | highly unorganized but lacks proper channels. |
| revealed that the total carpet exported last year | | | | Somehow, it has managed to perform impressively in |
| was worth Rs 2600 crores whereas the size of the | | | | the past years. The industry has made significant |
| domestic market was condensed to about Rs 200 | | | | contribution in Indian exports till 1990s. What was |
| crores. Carpet holds a grace and recognition from | | | | there behind the industry that drives the export? |
| over centuries. Earlier, only a few centers in India | | | | SWOT analysis brings forth the value drivers and |
| were involved in carpet weaving but slowly, various | | | | tentative blocks this industry has experienced and |
| clusters have risen in northern part of India for the | | | | experiencing even today; |
| same purpose. Each center has its own competitive | | | | Strengths- Over the years, carpet industry has |
| advantage. These centers employ nearly millions of | | | | flourished in India due to availability of artistic skills, |
| people all across the country. Mojor belts of carpets | | | | cheap labour and low cost raw material, innovations in |
| include Bhadohi, Mirzapur and Agra belt in Uttar | | | | selling carpets and flexibility in manufacturing all kinds |
| Pradesh, Jaipur, Bikaner in Rajasthan, Panipat belt in | | | | of carpets. |
| Haryana and Kashmir belt. | | | | Weaknesses- The industry's greatest weakness is its |
| Carpets are broadly classified into two categories, | | | | highly being unorganized. The carpet exporters and |
| traditional and modern. Otherwise, Indian | | | | manufacturers lack marketing channels. Indian |
| manufacturers make carpets in various types, these | | | | suppliers suffer due to poor infrastructure and internal |
| are;o Chainstich Rugso Tufted Woolen Carpetso | | | | competition, and lack professional approach and |
| Hand-knotted Woolen Carpetso GABBE Woolen | | | | Intellectual Property Rights. |
| Carpetso Pure Silk Carpetso Handmade Woolen | | | | Opportunities- Home furnishing market is moving |
| Dhurrieso Staple or Synthetic Carpets | | | | towards Carpet industry, which results in evolution of |
| Each type has its own individuality in terms of design, | | | | new carpet designs. It is used as a marketing tool, |
| look and the wool used in its manufacturing. The | | | | and gives opportunity to provide stocking and |
| variety in carpets caters to various needs of | | | | warehousing services to various players in the |
| customers. | | | | market. |
| The distinct variety added to the carpets is inclusion | | | | Threats- Industry is suffering a lot due to unhealthy |
| of silk and cotton which are innovatively mixing with | | | | competition exiting within it. If not handled properly, |
| the wool to give an attractive look to the carpets. | | | | current rebound in the industry may not be |
| Silk carpets are considered high quality pieces and are | | | | sustainable. Social evil such as Child labor has strong |
| comparatively high in price. Indian carpets are | | | | bonding with the industry. Hence, the industry invites |
| fundamentally following the old popular patterns such | | | | risk of possible backlash on itself. |