| Engaging with your customers the first time around | | | | a great deal of time and effort, not to mention |
| can some times be a daunting task. This is especially | | | | warehousing space and labor costings. |
| true when sending direct mail campaigns. A good part | | | | The normal CD mailer configuration has a folded back |
| of your customer base will have become some what | | | | strip, with a flap that folds over the front of the |
| immune to the well used direct mail strategies used | | | | back panel and then seals the mailer closed with a |
| at the current time. This is why it's of up most | | | | self adhesive strip. This makes the CD mailer very |
| importance to create more punch for your | | | | light weight and extremely easy to use and assemble. |
| advertising Buck - cutting down on costs here will | | | | It also give the room for the A4 letter behind the CD |
| save money in the short term but will have much | | | | and allows for a continuous print pattern over every |
| bigger adverse affects in the long run. | | | | panel part of the mailer. |
| That's why when you are planning your direct mail | | | | They are often referred to as custom printed CD |
| campaigns you should perhaps give some serious | | | | mailers, or printed card mailers. The mailers are |
| consideration to mailing CD's and DVD's with your | | | | printed using a process know as screen printing. |
| marketing message as an interactive program or | | | | Screen printing a very versatile way of printing |
| video, along with your standard fully printed letter | | | | because the surface does not have to be put under |
| format. Tests have shown that this strategy can | | | | pressure like litho printing, this gives a very nice finish |
| increase customer engagement by 60% over normal | | | | to your mailer. |
| letter or brochure format direct mail. | | | | There are plenty configurations available with CD |
| The CD mailer is normally available as a standard 12 | | | | mailers in respect to the upgrades you can have. For |
| cm CD format and also in the mini 80mm format. | | | | example you can opt for a spot gloss effect, this is |
| This gives you 2 options depending on the virtual and | | | | an area that is printed with just a clear gloss to |
| physical size of your marketing message. | | | | enhance that area of print, this might be the call to |
| The CD mailer is particular useful when sending out; | | | | action (website or phone number) or the logo. It |
| software updates, share holder updates, software, | | | | really makes that area 'pop'. Metallic foil is also an |
| video, training, audio messages, taster products, life | | | | choice, you can opt to have 1 of your colors a |
| coaching and many many more applications. | | | | metallic foil, usually available in gold, silver, metallic blue, |
| The main advantage that customer have in mind | | | | red, green and other metallic colors. You can also |
| when using the CD mailers is the exceptionally high | | | | have embossing, this is where a section of the mailer |
| perceived value. They look totally stunning. Every | | | | is raised by about 2mm above the rest of the mailer |
| panel can be printed in full color as well as the CD its | | | | area, giving a raised feel to the outline of a print area. |
| self and further, a A4 letter can be included in the | | | | Also available is pantone color matching so you can |
| rear part of the mailer for extra marketing punch. | | | | be positive the colors match your requirements. This |
| To make life easy, most companies that sell the | | | | is very important when keeping you company |
| mailers also offer a complete service mailing solution. | | | | branding intact. |
| They can often take your idea and then deal with | | | | The mailers are post approved for the lower rate of |
| every aspect of making the product a reality, from | | | | postage, they are classed as just a standard letter in |
| graphic design to manufacture, add the address labels | | | | the UK, and are AUS post approved for bulk sorting |
| (or print the address directly to the mailer) and then | | | | for our Australian users. saving you potentially |
| send them out using the lower cost bulk rates | | | | thousands on big runs compared to normal posting |
| available to bulk mailing clients. This service saves you | | | | methods. |