| First, we must agree on one thing: retail is the | | | | joining you in your new business venture. Can you |
| lifeblood of any company. | | | | blame them? They don't know you as a business |
| It's really just common sense. At the end of the day, | | | | person. Don't take it personally. Now, let's assume |
| whether it's selling vitamins or telephone services, | | | | that somehow you got your first album produced, |
| your company is in business to sell their products | | | | how likely is Aunt Marie to buy your CD? If for no |
| services and make a profit. | | | | other reason, she’ll buy it to have a good laugh |
| The only difference between traditional companies | | | | at your expense. The point is, she is likely to want to |
| like Estee Lauder and a network marketing company | | | | support you and buy your CD regardless of whether |
| like Mary Kay is the way they distribute their | | | | she thinks you can sing or not. She doesn’t have |
| products. Estee Lauder employs the services of | | | | a lot to lose. |
| traditional distribution channels (distribution | | | | Reason #2: Retail puts you in control of your income: |
| warehouses, malls, store fronts) while Mary Kay gets | | | | Whether or not your team is doing something with |
| its products directly to the consumer via people like | | | | their business, you're still earning retail profit money. |
| me and you. Other than that, they really are not that | | | | Whether or not you have an organization of 'duds', |
| much different: They both have corporate offices, | | | | you won't be dependent on them which means more |
| corporate staff and employees. | | | | control and less stress. |
| While Estee Lauder relies on a paid sales force and | | | | Furthermore, your team duplicates what you do. So |
| expensive advertising mediums, Mary Kay has an | | | | if you sell products, your team will do the same, |
| army of independent reps doing the same thing only | | | | which translate in higher team sales volume, which |
| for free. Free?!? Yes, for free because you see we | | | | we all know is what your commission is based on. |
| don't get paid until we sell something, until products | | | | If all the above reasons were not enough, consider |
| move from the company's warehouse to the | | | | this: |
| customers’ hands. | | | | There is nothing like cash in your pocket to put a |
| They pay their distributors for actual results (orders) | | | | smile on your face and a smile says, I know where |
| as opposed to potential orders (which is what | | | | I'm going even if you don't. This will dramatically |
| advertising gives them). That's just smart business. | | | | boots your confidence and improve your posture. |
| Because Network Marketing companies are only | | | | That “I don’t care if you join my business or |
| paying their distributors for results, the money that | | | | not” attitude intrigues prospects and makes |
| traditionally goes to their marketing budget, is used | | | | them want to have whatever it is you're having... |
| to compensate us, the reps. | | | | If you are making $500/mth in retail and you haven't |
| Why should you focus on retail? | | | | sponsored anybody yet, can you talk with any |
| Reason #1: It's quick money in your pocket: | | | | degree of confidence to Mr. Prospect? Absolutely! |
| You have access to a relatively easy and free pool | | | | Because if nothing else, you can teach him how to |
| of prospects: your warm market. | | | | do one thing: make $500/mth in retail. |
| Your warm market will probably be reticent about | | | | |