How Data Warehousing Drives Business Intelligence

Business intelligence is all about making technologyA business solution relies on a data warehouse to
work to the advantage of a company. It involvesmake all critical data available in one place, and
utilizing a range of applications and tools to gather,accessible to all members of a team that handles
distribute and analyze data concerning companydata. Having all the data they need in one place gives
operations, customer buying patterns, financials, andthe team a comprehensive view, enabling them to
industry movement.come up with solutions more efficiently. An effective
One important application businesses use for efficientdata warehouse enables a team to easily perform
data gathering and analysis is the data warehouse.detailed, on-demand data analysis and forecasting. It
This is a central repository for critical businessalso allows a team to report on historical and current
information. Businesses invest in complex but highlyperformance data, and share reports with members
scalable data warehouse structures because these letof the organization that need the data.
teams access a large amount of data in one place.A single, centralized repository of information drives
Firms without a data warehouse tend to store theirbusiness intelligence by giving decision-makers timely
data on different platforms, databases and systems.and comprehensive knowledge of factors that affect
Maintaining multiple repositories makes it difficult totheir business, including metrics, production capacity
access and compile data in a timely manner. Becauseand key performance indicators. With access to all
different databases often run on different systems,the corporate data they need, they are able to
those reports are inconsistent, and analyzing themmonitor their business and make informed decisions.
can be time-consuming.