Freight Forwarders Face New Challenges

With increases in fuel prices and a slowing economyscale.
worldwide, the international freight industry facesInevitably, some weaker freight forwarding
new challenges.companies will go to the wall as the tough trading
So what are the trends we are seeing in theconditions define the winners and the losers in the
international freight market and how will they affectinternational freight market. But the stronger freight
the customer?forwarding companies will become still stronger as
The global freight forwarding market stood at 116.8they continue to innovate to address the market
billion Euros in 2007, growing by just under 11%.challenges.
This was the lowest level of growth seen by theSome question marks hang over the China import
international freight market for four years. Themarket as labour costs in China spiral and it becomes
slowdown was caused mainly by the impact of themore costly as a manufacturer. For example, Asda
weak economy in the US on the freight forwardinghas said recently that they may shift some of their
market but, with the European economy now alsosourcing to Vietnam as the benefits of China import
showing signs of trouble, growth in freight forwardingare being eroded by rising labour and suppliers' costs,
is expected to slow still further this year and next.and more supermarkets are expected to follow suit.
The credit crunch has had a big impact on ChinaHowever, despite this, China import and trade with
import to the US, a freight forwarding market whichAsia will continue to be the rising star of the
had previously been flying high. Although this decline ininternational freight market and profits from Asian
freight forwarding was offset a little by an increasefreight forwarding will help freight companies invest in
in US exports caused by the weakness of the dollar,new customer services.
shipping companies are now thinking about how bestIncreased competition between freight forwarding
to weather stormy market conditions ahead.companies is likely to lead to new product
The good news is that as they are asset light,development as freight forwarders add on more
freight forwarding companies are better placed thanvalue-added services to differentiate themselves
some to ride out the coming recession and freightfrom the shipping company down the road.There is
forwarders are in one of the strongest positions inalso likely to be an increasing focus on improving
the freight industry. So it is from the freightcustomer service.
companies that customers can expect to see mostWhat's more, the freight forwarding industry will see
innovation in the international freight industry in themore use of IT to automate processes and reduce
next year or two.costs. This will be good news for customers as it
International freight customers can expect to seemeans more transparency in the international freight
some big changes on the horizon.industry. Increased use of technology will improve
We can expect to see migration of some air freightcommunications between shipping companies,
traffic to the cheaper option of freight forwarding bycustomers and the end recipients, providing a better
sea, as many customers decide to make savings inservice all round. Integrated IT will also be used to
this way. This is likely to be accompanied by lessincrease customer choice in international freight - for
growth in the 'express' sector of the internationalexample, between 'green' options for freight
freight market as some customers opt toforwarding as an alternative to the fastest freight
compromise speed in freight forwarding for costtransport options.
savings.And lastly, excess shipping capacity leading to
We are also likely to see more mergers andcheaper freight rates will be a help to freight
amalgamations between international freightforwarders, with the customer again being the
companies as freight forwarding companies look toultimate winner as competition in the international
increase profitability through building economies offreight market hots up in the year ahead.