| Let's imagine yourself for a moment: Let's say you | | | | to give away their "secrets". If they say they will, |
| are beginning your freight broker business and you | | | | there is some ulterior motive for them doing so. |
| are working off or your kitchen table or from your | | | | Because they have worked hard for what they have. |
| office in your bedroom. | | | | So, what do you do if you can't find the help you |
| You are searching but you are not finding shippers | | | | want? Well, you start thinking and planning and |
| with cargo as quickly as you would like. And you may | | | | putting various types of approaches. |
| be thinking, "Where can I go to get some help?" | | | | Some new approaches to getting started might be |
| What if you could pick up a pair of binoculars and | | | | searching new geographic areas, focusing on certain |
| start peering out of your window where you could | | | | trailer types such as just flat beds or just reefers, or |
| zero in on about 10 other freight broker businesses. | | | | using different Internet search engines or being more |
| Let's say these 10 businesses are doing extremely | | | | alert as to what is going on in your local area or using |
| well and they are getting tons of loads every week | | | | more creative and targeted keywords in your |
| and every month. So, imagine yourself driving over to | | | | searches. These are just a few examples that you |
| each office and asking them, "What is your secret to | | | | can explore and really "drill down" on as you learn |
| success? How are you getting all these loads every | | | | from the feedback that you are getting. |
| week?" | | | | So, in the final analysis, it is up to YOU to carve out |
| Well, this is guaranteed - most, if not all, will just smile | | | | your own niche. Even if you go to a school that also |
| and tell you something like, "Well we work hard at it". | | | | does freight brokering or if you are lucky enough to |
| And then you ask, "Can you teach me?" They will | | | | have someone take you under their wing - they will |
| smile again and maybe not even answer or, they will | | | | not divulge their best stuff. |
| say something like, "Just start calling businesses". If | | | | They may push you off to their worst players and |
| they are generous, they will say, "Go to the Thomas | | | | make you think you have hit the jackpot. So, yes, |
| Register - there are tons of shippers there". | | | | look to others for help. But don't expect them to lay |
| Well, yes, the Thomas Register IS extremely popular | | | | out the red carpet to that ultimate gold pot at the |
| for freight brokers. BUT, if you are going where | | | | end of the rainbow. |
| everyone else is going, you don't have the | | | | Keep trying new approaches and, at some point, you |
| competitive edge that you need to overcome your | | | | will create your own secret to success. And you will |
| competition. | | | | build your business on a more solid foundation. |
| The point is, these successful brokers are NOT going | | | | |