| When you begin to build your freight broker business | | | | results. |
| you are usually treading on new ground. You are | | | | One tactic that can be very successful and probably |
| trying different things. Then you zero in on one or | | | | never considered is to check out your competition. |
| several strategies and then monitor and record the | | | | You can do this "behind the scenes". Or, you can |
| results of your effort. | | | | sometimes approach them in person and explain that |
| Sometimes you may feel uncomfortable in the new | | | | you will not be in direct competition with them (if this |
| ground that you are treading. This is normal. Other | | | | is the case). |
| times, you may be uncertain about what path to | | | | Whatever approach you use, you might want to |
| take. This is normal too. | | | | take many notes and then sit down and begin writing |
| With most business start-ups there is seldom any | | | | your own business plan. By gathering input from |
| absolute assurance of success. The tactics that you | | | | others and doing other independent research, you |
| employ may or may not bear fruit. Franchises may | | | | can often times come up with some very good |
| be an exception and more successful than others | | | | information that is specially related to you. |
| because there IS a comprehensive set of procedures | | | | So, by using a combination of talking to others (even |
| that one dares not to change or ignore. Why? | | | | the competition), doing your own research in libraries |
| Because these franchise tactics have been proven to | | | | or with notable resources in your community and |
| work. | | | | putting your own thinking cap on - you might just be |
| Some of the beginning problems in freight brokering | | | | headed for starting a business that will endure for |
| is knowing where to get started, knowing when to | | | | generations. |
| rely upon others and knowing how to monitor your | | | | |