| Grabbing your customers attention for the first time | | | | mention warehousing space and staff costs. |
| around can some times be a daunting task. This is | | | | The normal CD mailer configuration has a folded back |
| especially true when sending direct mail campaigns. | | | | panel, with a flap that folds over the front of the |
| Most of of your customer base will have built up a | | | | back panel and then seals the mailer closed with a |
| tolerance to the standard direct mail tactics used at | | | | self adhesive strip. This makes the CD mailer very |
| the current time. This is why its of up most | | | | light weight and extremely easy to use and assemble. |
| importance to create more punch for your | | | | It also give the room for the A4 letter behind the CD |
| advertising Dollar - cutting down on costs here will | | | | and allows for a continuous print pattern over every |
| save money in the short term but will have much | | | | visible part of the mailer. |
| bigger adverse affects in the long run. | | | | They are often called to as printed card mailers or |
| Next time you are setting down to plan your next | | | | custom printed CD mailers. The mailers are printed |
| direct mail campaign you should maybe consider | | | | using a process know as screen printing. Screen |
| mailing CD's and DVD's with your marketing message | | | | printing a extremely versatile way of printing because |
| not just on the disc but actually printed on the inside | | | | the surface does not have to be printed under |
| and outside of the envelope mailer it's self. Studies | | | | pressure like litho printing, giving a perfect finish to |
| have shown that this method can increase customer | | | | the mailer. |
| engagement by 60% over standard printed paper | | | | There are plenty configurations available with CD |
| marketing materials. | | | | mailers in regards to the effects you can have. For |
| The CD mailer is normally available in the standard 12 | | | | example you can select for a spot gloss effect, this |
| centimeter CD format and also the mini 80mm. This | | | | is an area that is printed with just a clear gloss to |
| gives you 2 options depending on the virtual and | | | | enhance that area of print, this might be the call to |
| physical size of your marketing message. | | | | action (website or phone number) or the logo. It |
| The CD mailer is especially useful when sending out; | | | | really makes that area shine. Metallic foil is also an |
| share holder updates, training, software, video, audio | | | | option, you can opt to have 1 of your colors a |
| messages, life coaching, taster products, software | | | | metallic foil, usually available in silver,metallic blue, red, |
| updates, and lots of other applications. | | | | silver, gold and other metallic colors. There is also the |
| The main feature that customer have in mind when | | | | option for embossing, this is where a section of the |
| using the CD mailers is the exceptionally high | | | | mailer is raised by around 1mm above the rest of the |
| perceived value. They look totally stunning. Every | | | | mailer area, meaning you can feel the outline of the |
| panel can be printed in full color along with the CD its | | | | embossed area. |
| self and also, a A4 letter can be added in the rear | | | | Of course there are options for pantone color |
| part of the mailer for extra marketing bite. | | | | matching so you can be 100% assured that the |
| To make life easy, most companies that sell the | | | | colors your need are the colors you get. This is |
| mailers also offer a complete service mailing solution. | | | | essential to keep your branding consistent. |
| This means they take the product from your idea | | | | The mailers are post approved for the lower rate of |
| and create the final product, add the address labels | | | | postage, in the UK they fall under the standard letter |
| (or print the address directly to the surface) and | | | | category, and are AUS post approved for bulk |
| then send them out using the discount bulk rates | | | | sorting for our Australian users. This in its self can |
| available to bulk mailing clients. This service saves you | | | | save thousands on a large runs compared to mailing |
| a great deal of time, effort and funds, not to | | | | CDs out in jiffy bags for example. |