7 Secrets That the Freight Industry Doesn't Want Shippers to Know

Outsourced Freight- Many of the Largethemselves more proficient in these rules and
Transportation Companies, who vow that yourregulations by going to the NMFC website. Shippers
product never leaves their Fleet of Trucks, are notyou need to realize that Carriers have dedicated
being totally honest. The idea of building partneremployees whose sole purpose is to monitor weights
relationships in the movement of Freight is aand re-bills. Anything that can be reclassified, will be.
well-established, commonly used technique by ALLCarrier Loyalty- While I believe in value, and not just
trucking companies. After working for almost 15shopping based on price, I have to say that I have
years at one of the Mega shipping giants, FedEx, Irun into many customers who have been
learned that even they use outsourcing to theirbamboozled by their "dedicated" carrier. It's great to
advantage. To the carriers, this is known asform a strong relationship with your freight company,
"maximizing resources" to get the job done.don't get me wrong. But folks, wake up and smell
Why send their trucks out to places like Lake City,the coffee. If you have been working with 1 main
Colorado, when they have an agent network thatcarrier for several years, and all your sales rep has
would charge them practically nothing, compared todone is kept you filled with Pizza I have news for
what it would cost for their own trucks to make theyou. You may be getting shafted somewhere, and I
delivery. Shippers hate the idea that their freight willwould bet a nickel it's in your pocket book. Many
be changing hands, and delivered by a differentshippers fall prey to what I call, "The Freight Halo
company then they contracted with, but this is theEffect" which means that the carrier starts feeling a
age we live in my friends. Shippers see this processfalse sense of security, upon building rapport with his
as an opportunity for loss, damage, delayed transitcustomer.
times and theft. As a shipper all you can ask for isThe freight company stops reviewing their
honesty and integrity from your carrier, and to becustomer's spend and following up on shipments. I
informed as to who the contractor is. As I alwayshave run across customers who have used their
preach to my shippers, stay educated, proactive andrespective carriers for many years, and have never
alert. Don't be afraid to ask those questions.performed a freight analysis. As I tell my clients,
More Bang For Their Buck- "Don't Double Stack My"Make sure you take the slow time of your business,
Freight," is something that many shippers haveto get a handle of your freight spend, in direct
labeled on their packages, bill of ladings, and anythingcorrelation with your last years spend." Take the time
else that they can use to exclaim that point, but theto look into your TOTAL Supply Chain efficiency and
truth of the matter is, if your freight is dense andcosts, because much of the time it's not just one
flat enough, it's getting double-stacked. Terminalaspect of the supply chain that's causing high costs, it
Managers across the industry are taught to maximizemay be other aspects, that are not as obvious to
their trucks to the point wherein an "ant won't bethe eye.
able to breath." If that means double, and sometimesLow Cost Providers- Many carriers will bring in cheap
triple stacking freight guess what, your freight isrates, pizzas, pens and calendars. "What can I do to
getting stacked. To remedy this, customers haveearn your business?" They are fired up and ready to
started affixing small plastic cones on top of theirgo. The day comes when you give them that first
packages, anything that would show them that theshipment, something goes wrong and all of a sudden
carrier has stacked or removed the cone from theyou can't find them. This is a common practice with
package to load other packages on top. If you haveFreight Sales Representatives throughout the
a product that is sensitive to stacking, but it is alsoIndustry. When things go bad, they disappear
important for you to get a good rate, you can askbecause they over-promised, or perhaps didn't
the carrier to use a "stacking deck." This will allow forcompletely understand their customers business
the carrier to stack the freight, protect your freight,model.
and provide you with a great rate.Make sure your Sales Representative, not only gives
Cash Cow- The Freight Industry is a $240 Billion dollaryou solid rates, but also asks those ever important
industry, and carriers know exactly how to maximizequestions. Does he know what would happen to your
their profits and margins. It is true that at one pointbusiness if your product, that had to be on the
carriers were more lenient with "not reweighing"showroom floor in Gainsville, Florida by Friday, missed
shipments, but there has been an increasing trend inthe trailer and still is sitting in the warehouse. Does he
the Freight Industry, "If in doubt, reweigh it." Carriersknow the true price that would costs your company?
are reweighing everything that comes through theirIn dollars? Customer loyalty? Has he properly
warehouse. So shippers, you have to understand thispositioned your product to guarantee no
and not try to get that one shipment by them,reclassification or reweighs? Does he think like a
because you're not. Carriers have identified thisBusiness Owner or a sales rep desperate for
aspect of a shippers business as a CASH COW.business? Make sure they truly understand your
Millions of dollars a year are from customer'sbusiness, and not only furnishes you with aggressive
shipments being reweighed by the carrier.rates, but understands what your supply chain needs
But Shippers, you can't be mad, you have to beare.
smart. You have to understand this process and stopTransit Times- This has become a real issue for
trying to "pull a fast one." Enter the correct weightShippers over the years. Your sales representative
of your shipment without guessing. If you don't haveprovides you with his marketing literature, and you
a scale go buy one. Scales range from $600.00 toclearly read that from 'Los Angeles to Dallas' is a 3-4
$1500.00 depending on your needs. Many shippersday transit. You (Shipper) promise your customer it
frown upon giving up this type of money for a merewill be there in 4 days, at the worst case scenario.
scale, when they think they know how much theirYour customer(Consignee) calls you in a rage 6 days
product weighs. But remember that thelater and guess what? No product. He's furious, you
manufacturers are humans, and make mistakes. Youbecome upset at your representative, of course, the
can't always count on your product weighing torep goes into hiding. Shippers need to know a couple
specs. Spend the money on the scale, become moreof things here: First of all, the Standard Transit time
efficient in your supply chain and stop being cheap! Ifthat you see in marketing brochures is an
you have a scale that you suspect to beapproximation.
uncalibrated, do what you need to do to get itAs of 10-15 years ago, freight companies didn't offer
calibrated.a guaranteed service, but companies such as
Re-bills- If you are shipping freight of any kind youConway Freight and Yellow quickly understood the
need to research and understand what your freightvalue, and money making opportunity this would be in
class is for your product(s). Along the same lines asthe industry, and they capitalized on it. So as a
the reweigh, is the re-bill. I won't go into much detailshipper here's a few questions as to what you need
regarding this, but just like Carriers are making moneyto accomplish on the meetings with your freight rep.
off of customer's reweighs, they are doing the sameFind out how their Freight Distribution process works;
with re-bills. Carriers are aware that most shipperswhere are they strong; do they hold freight to build
have no clue as to what the NMFC codes reallya load, or are they pushing freight out as soon as
mean, and they probably don't care. That is until, theirthey get it (the ladder is rare in today's shipping
shipments go from a Class 70 to a Class 150 andindustry). Is there on line tracking up to date and
they have to pay an extra $100.00 for a shipmentaccurate? Many Freight companies send freight out
that's left their warehouse.on certain days of the week. If you, as a shipper,
Initially the customer was counting on making a smallhave specific states that you are sending freight to,
profit, and after being re-billed they end up losingmake sure to ask the sales representative what are
money. Lack of efficiency, poor planning, and notthe days of the week that they release freight to
being proactive in their own education of these rulesthese areas. Shippers, you need to challenge your
is a major pitfall for shippers. With the InternetRepresentative, not in a combative manner, but with
accessible to ALL, there's no excuse as to why aa professional, educated demeanor.
Warehouse Manager, or Ops Manager can't make